I've had the same email account since I was 18-years-old. Over the years, I've subscribed to tons of email newsletters: Madewell, J. Crew, Anthropologie, Urban Outfitters, West Elm, CB2, Target, Etsy, Kate Spade, Asos, and more, and more, and more..... it was insane. I loved it, too. I work in advertising, so I excused the newsletters as a way to keep up with industry trends. What are the good subject lines? Which ones catch my eye?
But, you know what really happened? I bought things. Every morning, I logged in to my inbox and deleted all the newsletters that didn't stand out. I read the ones that did – which, unsurprisingly, were flash sales. Eighteen months ago I bought a Rebecca Minkhoff purse on a surprise sale. Today I barely use it. One year ago, I purchased a second pair of glasses because "they're cuter than the ones I have." Now, I can't find them anywhere.
I didn't even notice how much the marketing was working on me..... and I'm IN marketing! I am literally trained to sell things to people, but I didn't see what I was being sold.
The day after Jake and I cracked down on our budget, I unsubscribed from over 30 email lists. Theory being this: I won't buy things just because they are on sale anymore. Rather, I'll make the effort to look for the things I really need, when I really need them.
Step 2: Watch "Minimalism: A Documentary About the Important Things"
Minimalism is such a buzz word these days. We hear about minimalist decor, capsule wardrobes, tiny homes. Have you ever wondered why it's such a trend, though? Maybe, just maybe, minimalists actually are happier?
For a few years I've been thinking a lot about minimalism. Part of it was forced on me – my last apartment was 250 square feet. Some of it, though, was from curiosity.
A couple weeks ago, I was g-chatting with my best friend, Natalie. I was lamenting the fact that, even in debt, I was still buying clothes. I wanted her to tell me my most recent purchase (a wool coat from Madewell that was "just the perfect length to wear with my longer shirts but much thicker than my other long coat which I can't wear during the cold weather") was a good one. She did make me feel better..... and then she said this, "but Annie, if you want to stop buying clothes, watch this documentary. It will really convince you that less is more."
I did watch it. & I think you should, too. Natalie wrote about it already, so I'm going to send you over to her blog for some lessons from the film. But here's what I think you should know: it's 78 minutes long. It's on Netflix. You won't regret spending the time to watch it.
Minimalism: A Documentary About The Important Things.
Okay, so that's what I've got. I'm no where near out of debt. & I also just spent $4 on a lunch I could have made myself. But... I'm a little more cognizant of it all, and I think that's a step in the right direction.
Let me know if you have more tips :)