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Ida Street Archives


Annie Heath

I’ll take any excuse to walk around town in a pretty dress, towing 12 pink balloons & sparkly cupcakes. But this time, I didn’t need one! Today is Magical Simplicity’s Birthday, y’all! & I'm celebrating!

It’s been amazing to see how many people are willing to help with this rebdranding project (seriously, thank you so much).  I recruited a few of them for a photo shoot one afternoon. Here's a glimpse behind the scenes of Magical Simplicity's Birthday Party :D

I gotta tell you, balloons are hilarious to travel with. Which made the feeling even more tremendous when I let them go at the end of the night. Soaring my 12 wishes up, up & off into a limitless sky...

... for a second, anyway. 

Welcome back to Magical Simplicity, everyone! Come visit often :D

Photographer: Jackie Butler      |     Partygoer: Natalie Folchi